What is Entertaiment?
A clown at a birthday party, a Broadway show, or your friends fighting over the last potato chip—entertainment is anything that amuses you or distracts you. It comes from the French word entretenir, meaning support or hold together. We think of theatrical entertainment as shows, visual entertainment as stuff you like to look at, and audio entertainment as mostly music.
Most importantly, entertainers today don’t mainly tell stories, they build love. They manage the proprieties of those stories to create and sustain deep affinity and monetize it.