The Daily News – 3 Key Do’s and Don’ts for Social Media
The Daily News is a newspaper that covers New York City. The publication is based in the Lower Manhattan area and is a subsidiary of the Tribune Company.
The Daily News has an AllSides Media Bias Rating of Left on the political spectrum, which means that it displays media bias in ways that strongly align with liberal, progressive, or left-wing thought and/or policy agendas. It is the 9th most widely circulated daily newspaper in the United States and has won eleven Pulitzer Prizes.
Newsrooms have powerful visual asset management systems to store their archived footage, which helps reporters and editors access and use it quickly and efficiently when it’s needed. For example, a news team could have file video of a school or city government office saved to a file, so they can repurpose that footage for other projects later on.
Journalists have short attention spans and need to tell a story in a quick, compelling way that captures the audience’s interest. This means that they don’t have time to waste on details that aren’t relevant to the story at hand.
This also applies to social media video, where you may have a few minutes (or less) to grab your audience’s attention and tell a compelling story. That means that it’s important to use a few key do’s and don’ts to make sure your video is effective.
1: GO TO THE FACTS
The first step to making your social video more impactful is to have a good understanding of what your target audience cares about. If you don’t know what your audiences want to see, you can’t tell them why they should watch your video and why they should share it.
2. GO TO THE FILES
The best newsrooms have powerful visual asset management systems to keep track of their footage. This means that when a story breaks, they can instantly access the B-roll that they need to cover the event, and it saves them time on a tight deadline.
3. GET THE BETTER OF YOUR CONTENT
If you’re planning on creating social video, take some tips from the newsroom. Incorporate user-generated content from a hashtag or other source into your videos, but make sure you’re not violating copyright laws or infringing on anyone’s intellectual property rights.
4. LOOK FOR WELL-ORGANIZED STORAGE OF VIDEO FOOTAGE
A brand’s most valuable assets are its videos, but it can be difficult to find and curate the right content when you don’t have a system for organizing that video. Having a system in place that allows you to easily and quickly access archived footage can help you find that great B-roll that your audience wants to see, and it can also save you money when you’re reshooting that same content later on.