How to Repurpose Video From the Daily News

How to Repurpose Video From the Daily News

Daily News is a tabloid newspaper founded in 1919 as the Illustrated Daily News. The paper is known for its sensational coverage of crime, scandal, and violence. It reached a peak circulation of 2.4 million copies a day in 1947, and is today the eleventh-highest circulated paper in the United States.

The Daily News is owned by New York News Inc. and is published in Jersey City, New Jersey. It is the oldest of the tabloid newspapers in the United States and the first to be successful in this format.

It was based in a landmark building designed by John Mead Howells and Raymond Hood. The Daily News Building became an iconic symbol of New York in the early 20th century.

Having a powerful video asset management system is essential for newsrooms to store their footage and be able to quickly find it when needed. This helps teams save time, especially during a live event. In addition, it can help news teams tailor and repurpose video content for campaigns across channels.

One of the most effective ways to repurpose video is by leveraging user generated content, such as Instagram captions or videos shared on social media. These are often more compelling and engaging than traditional broadcast video, and can be used as a means to deliver a brand’s message directly to an audience.

However, when it comes to repurposing video for marketing or campaign use, brands need to be careful not to violate copyright laws. If a hashtag allows users to grant permission to use their video, reusing that content is fine, but if the creator of the content has no vested interest in the story you’re telling, consider getting written consent from the creator before using it.

Another option for brands looking to use user-generated content in their storytelling is to reach out to influencers, asking them to post an image of themselves on the subject. This will allow you to reach a large audience without having to pay for the video or pay for the content creator’s time.

You can also ask a local celebrity to take part in a photo shoot with your brand, or even use a celebrity’s own video in your campaign. Creating these videos and sharing them with your audience is a great way to build brand awareness, generate excitement around your cause or products, and connect with consumers on a personal level.

For example, the Global Alliance for Clean Cookstoves tapped into its archived video content and repurposed it for a 2015 campaign with Shell. The campaign brought the nonprofit’s messaging to a global audience and helped them raise more than $16 million for clean cookstoves worldwide.

In addition, the organization’s social media and video content has been shared millions of times on Twitter, Facebook and Instagram. This has created a devoted audience that is more likely to be interested in the causes they stand for and the products they sell.

Having a strong news reporting strategy is essential for brands looking to engage their audience. This means identifying key stories and delivering them to your audience with compelling visuals and engaging storytelling. It also means identifying the right journalists to cover those stories, and using the best methods for gathering information and reporting on them.