Brand Storytellers and the Daily News

Brand Storytellers and the Daily News

Daily News

Daily News offers a rich array of interactive content for students across the K-8 curriculum. Teachers use it to teach 21st-century skills such as critical thinking, media literacy and global awareness. They also use it to help students practice analyzing and explaining informational text.

Breaking News articles keep subscribers up-to-date on exciting world, sports and entertainment news. The articles are written in two Lexile levels, allowing teachers to adapt them to the learning needs of their students. They are shorter than the weekly newspaper editions and support reading standards for informational text.

The Daily News (formerly Illustrated Daily News, founded 1919 by Joseph Medill Patterson) is an American morning daily tabloid newspaper headquartered in Jersey City, New Jersey. It is the first successful tabloid in the United States and was once the largest newspaper in the country. It reached its peak circulation of 2.4 million copies per day in 1947, and as of 2019,[update] it is the eleventh-largest newspaper in the country.

From the beginning, it emphasized sensational crime and scandal coverage as well as lurid photographs. It was an early user of the Associated Press wirephoto service and developed a large staff of photographers.

In 1929, the Daily News moved to a building designed by John Mead Howells and Raymond Hood at 220 East 42nd Street. The building, now a national landmark, features a giant globe in the lobby. It is the model for the Daily Planet building in the first two Superman movies. The paper still has offices at that location.

With a powerful visual asset management system, the news team can easily access their archived video when a story breaks. It also allows them to tailor and repurpose footage for new projects and channels. For example, the nonprofit Global Alliance for Clean Cookstoves used its video archive to create a video campaign with Shell that received over 2 million views and engaged a lot of viewers.

It is important for brand storytellers to understand the role of media in the public sphere and how it can be used to shape a storyline. This can help them craft their content to connect with a wider audience, and it can also be used to build brand awareness.

For example, if you’re creating a campaign around the fight against climate change, your audience may be more interested in hearing from people affected by the issue than experts on the topic. So, you’ll want to include footage from those people to tell your story.

Using Daily News can be an effective way to engage with your audience, especially when you know how to tell your story in a compelling and visually appealing way. By learning the do’s and don’ts of journalism, you can make your videos more engaging and drive more views.