7 Do’s and Don’ts of Video Storytelling
The Daily News is an American newspaper founded in 1919 and was the first successful tabloid in the United States. The paper attracted readers with sensational coverage of crime, scandal and violence, lurid photographs, and other entertainment features. In the 1930s it was one of the largest newspapers in the country. In 1948 the paper established a television station called WPIX (channel 11 in New York City), which was named after its newspaper nickname of “New York’s Picture Newspaper.” Today, the Daily News is owned by Tronc, the owner of the Tribune Company and Chicago-based media firm. The newspaper has offices at the Daily News Building on 42nd Street in New York City.
During the 1920s and 1930s, the News had a strong Republican editorial stance, supported isolationism in World War II, and espoused conservatism with a populist legacy. In the late 1960s, however, it shifted its focus and became more liberal as it battled for readership with its rival the New York Post.
Today, the newspaper is known for its investigative reporting and bold visual presentation. Its staff includes Pulitzer Prize winners and a team of journalists who are known for their deep commitment to covering the news in the most effective and engaging ways possible. It also has a long history of award-winning commentary from its opinion page.
In addition to the flagship Daily News, the newspaper publishes a Sunday edition called Sunday News and several special issues during the academic year. These include the Yale-Harvard Game Day Issue, the Commencement Issue and the First Year Issue, which is published in partnership with Yale’s Indigenous, Black, AAPI and Latinx cultural centers and student groups.
Video storytelling is critical for many brands, but it can be challenging to get the most out of your video assets. As a former newsroom videographer, I learned a lot about how to maximize the value of your content by leveraging a powerful visual asset management system. Here are 7 Do’s and Don’ts to keep in mind when telling your brand story with video.
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