7 Do’s and Don’ts of Social Media Storytelling
The Daily News is the morning daily tabloid newspaper of New York City. Founded in 1919 by Joseph Medill Patterson, it was the first successful tabloid and reached its peak circulation in 1947, when it was the second largest paper in the United States. It is now owned by Tronc, a media company based in Chicago.
The paper emphasized sensational news and lurid photographs, often with cartoons and comics, as well as intense city news coverage. It was a rival to the more popular New York Post. In the 1920s, it also devoted attention to political wrongdoing, social intrigue and celebrity gossip.
Today, the Daily News has a strong local circulation (approximately 200,000 copies per day). In 2018, it was the 11th-highest-circulated newspaper in the U.S.
It has a storied editorial legacy, spanning more than five decades of being a staunchly conservative newspaper. Its stance has changed over time, and it has become more moderately liberal as it moves away from the political wing of the New York Post, which it once served.
The Daily News has a strong social media presence and a digital version of the paper, known as the E-dition. It is available to read on computer and mobile devices, with interactive features to engage readers.
Creating powerful visual stories for social audiences is a key part of a newsroom’s job. That means video footage needs to be easily accessible, allowing reporters to tailor content for specific channels and projects.
That’s why newsrooms use a visual asset management system to store their archived footage, making it easy for reporters and producers to find and repurpose content quickly and efficiently. Brands, too, should be using such systems to keep their video assets organized and ready for reuse when needed.
The best way to ensure your social videos are getting noticed is by learning from a newsroom’s storytelling techniques. Here are 7 Do’s and Don’ts that you can apply to your own video: